an AVEDA concept salon
Reuben Kroiz, Advanced Stylist

I have been around the salon business and AVEDA for sixteen years. In 2005 I attended the AVEDA institute in Washington D.C. and take great pride in being a Creative Partner and Co-owner of Alpha Studio. I am inspired by a great hair style, consisting of my guest’s desired look and an understanding of what really works best for them. I value a thorough consultation so that I can focus on perfecting the relationship between shape and color. I travel to attend classes regularly with top industry educators and have really enjoyed my experience working backstage at NY Fashionweek. I feel that every day at the salon presents me with an opportunity to provide the very best service for my guest.