Reuben Kroiz, Master Stylist/Colorist

Specializations: Color, Balayage Hair Painting, Foilayage, Highlights, Corrective Color, Long Hair, French Bobs, Bangs, Face Framing

I am very excited to be part of the team at Alpha Studio as a founder and as a Stylist.  Jointly with Jill Sell, we have created an environment for our Artists and Guests to come together in a relaxed yet professional space to create great looks that fit with your vision.  I personally see my job as a Stylist as a collaborative art.  I take time to conduct a thorough consultation with my guest that promotes an understanding of their expectations, and allows us to create a vision of the cut and color that will best compliment his or her lifestyle.  I am also very proud to be a partner with Aveda, a company that puts the environment first when developing its products, and has led the industry for over 30 years to produce environmentally sustainable products with the highest quality standards.  Aveda is also one of the top education and fashion forward companies in the Beauty industry. This allows me to continually build on my understanding and ability as a Stylist and has provided me with amazing educational and career opportunities such as advanced classes with industry heavyweights in New York, Berlin, and Milan, to participation in New York Fashion Week.

Colleen Carter, Master Stylist/Colorist

Specializations: Pixies, French Bobs, Curls, Bangs, Face Framing, Color, Highlights/Lowlights, Balayage Hair Painting, Grey Blending, Creative Color

The Art of Beauty is a unique vision consisting of health, wellness, and a passion for ones comfort.  By educating our Guests here at Alpha, we can accomplish the vision together.  I truly enjoy deciphering any hair issues my Guests present to me.  Think: Long Division for Hair.  There are also those days when the simplest task makes everything work a little easier.  Maybe it’s a reshaping of the bangs, or the discovery of a hair product that makes life that much better.  The Art of Hair is not exact.  It’s a wonderful individual journey that will take its twists and turns throughout your life.   Consider me the passenger that knows how to read the map.

Jill Sell, Alpha Studio West Coast Partner + Guest Artist 

Follow me on IG: @jillsellhair

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Specializations: All Textures WELCOME!!! Bespoke Hair, razor+scissor crafted to enhance+amplify your best features while honoring your Hairs’ natural texture. I am deeply inspired by 60’s and 70’s Boho Hair, with a modern lived-in feel. Effortless, low maintenance Hair that wears + grows out beautifully!!!

Shags, Bardot-esque Shapes, Shullets, Mullets, French Bobs, Pixie Cuts, Bangs+Face-framing, Curls, Razor/Scissor work, Balayage Hair Painting, Foilayage