|Reuben Kroiz, Master Stylist/Colorist
I am very excited to be part of the team at Alpha Studio as a founder and as a Stylist. Jointly with Jill Sell, we have created an environment for our Artists and Guests to come together in a relaxed yet professional space to create great looks that fit with your vision. I personally see my job as a Stylist as a collaborative art. I take time to conduct a thorough consultation with my guest that promotes an understanding of their expectations, and allows us to create a vision of the cut and color that will best compliment his or her lifestyle. I am also very proud to be a partner with Aveda, a company that puts the environment first when developing its products, and has led the industry for over 30 years to produce environmentally sustainable products with the highest quality standards. Aveda is also one of the top education and fashion forward companies in the Beauty industry. This allows me to continually build on my understanding and ability as a Stylist and has provided me with amazing educational and career opportunities such as advanced classes with industry heavyweights in New York, Berlin, and Milan, to participation in New York Fashion Week.